Photo activation
Photo activations are tricky but also a great way to engage with your audience and to amplify your online presence.
For a photo activation to be succesful, it’s important to measure more than just the amount of pictures taken.
If your picture gets stuck in your consumers’ mailbox, it will have no impact on your campaign.
hi-there:
At a fraction of the price of conventional photo activations, our own developed hi-there app ensures a high sharing rate.
With an average of 45% sharing rate overall, hi-there has become a standard option for some of our best clients.
Coca-Cola zero sugar
Tattoo shop
A succesful photo activation is one that invites people to really share the picture on their wall for everyone to see. Best way to do this is for the picture to unlock certain reactions from people.
The Coca-Cola zero sugar Tattoo shop did just that. A picture taken of you and our actor inside what seemed to be a real tattoo shop shows a large tattood sleeve on your arm. The shared picture unlocked the post outrageous reactions from baffled friends and family. ;)
RELATED CASES
Discover the experiences we crafted for our clients.
Each campaign never stands alone but is embedded in a broader strategy.